Digital media has been in a state of flux for a few years. To say that, “digital is changing” would be stating the obvious, but the only constant in digital media over the last decade or so has been “changes” within digital media itself. However, despite the schizophrenic nature of the ever so dynamic digital media market, experts continue to analyze and strive to predict what will be the “next big thing”. In keeping with this trend, I hope to explore one key digital media trend through this blog post. Having said that, my focus as usual is to ensure that you don’t fall asleep reading this and actually leave this page with some insight into the curious world of digital media.
Globalization as a term has been rather well done on the internet if we were to look at it as a piece of meat. Journalists and bloggers around the world have over cooked the term to such an extent that no possible seasoning can make it appealing to your mental taste buds (If such a thing exists). But lets take a step back and look at globalization in the context of digital media. The average teenager in India is now consuming the same media as his/her counterparts in the United States, Europe or anywhere else in the world. What this indicates to me is an exodus towards “standardized content”. Now hold that thought while I travel further into the digital media galaxy.
The Global Internet Phenomena Report released on Monday, December 7, 2015 found that streaming audio and video services accounted for 70 percent of all Internet traffic in North America. That, coupled with the concept of standardized content means streaming audio and video content will not only account for higher internet traffic in the future in North America, but that this trend will be replicated around the world.
The wonder we call 4G
4G internet is now a reality all over the world, generating greater excitement in emerging/developing markets. In fact, lightening fast internet is now more of a reality than clean drinking water in parts of Asia, specifically India. This has paved the way for more and more content to go the audio and video way. Simply put, either people are just fascinated with the idea, or interactive storytelling has finally found its market. The credit for this can be attributed to and shared between the advent of affordable ‘smart’ mobile devices as well as easy to use tools for interactive content creation.
Cynics would argue that streaming audio and video content is a current trend, so what does this have to do with the future? Here is where the two terms globalization and standardized content come into play. While audio and video streaming is here to stay in the North American market, it is merely finding its place elsewhere in the world. Faster and more reliable internet, courtesy Facebook’s internet.org initiative and other similar initiatives is still a project in process in developing markets. Here is where I think there is merit in considering video and audio streaming as a digital media trend, one that is merely finding its place today but will dominate the digital world in the future!
So what does that mean for your organization’s digital strategy?
More audio and video; less words.
What can you do to stay relevant today and prepare for this revolution?
- Incorporate video as a standard content creation practice.
- Use simple/free tools available for creating video and audio content if you find yourself unable to budget for expensive software.
- While you’re at it, try creating this content on mobile; yes it can be done and soon all the cool kids will be doing it!
AND….. because I am so awesome, I’ve made an infographic, just for you!